Digital Marketing Cover Letter Example

Get noticed and hired faster by using this Digital Marketing cover letter example. This cover letter has been especially designed for Digital Marketing roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently.
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Formatting your digital marketing cover letter

If you're pursuing a career in digital marketing, you've come to the right place – at cvapp.nz, we’re here to advance your career potential! We’ve created this guide to help you create a compelling cover letter and get you closer to landing your next digital marketing role. The main objective of your cover letter is to pique the interest of potential employers. By following a well-organised format, you can effectively communicate your qualifications, experience, and enthusiasm for the role without overwhelming the reader. To begin, an effective cover letter contains the following sections: 

  • Cover letter header
  • Cover letter greeting and introduction
  • Cover letter body paragraphs
  • Cover letter conclusion

Let’s get started with your cover letter header! 

Copyable cover letter example

Kia ora Mr. Samuels, 

I believe that digital marketing is about discovering, expressing and promoting talent to the best of our abilities. It is about using the power of creativity to direct and inspire movements and ideas. After eight years as a creative director and digital marketing assistant, I am looking to scale my career with a leading New Zealand creative agency. Upon reading the job listing posted by TalentMore, I grew excited. Digital marketing is more than just a job to me. In all honesty, digital marketing is my deepest passion. Thank you for taking the time to review my application. 

After eight years in the digital marketing industry and graduating from Victoria University of Wellington with a Bachelor of Commerce (BCom) specialising in marketing, I have developed a deeper love and respect for the digital marketing world. I am skilled in SEO, social media engagement, social media algorithms, international marketing strategies and affiliate management. 

I have extensive work experience with digital marketing agencies. During my time with TrueYou New Zealand, I grew company sales by over 700% and introduced TrueYou to the Australian and Japanese market. Today, TrueYou is one of the most successful digital marketing agencies on the New Zealand market. I would love to bring my unique experiences, insights and skill sets to TalentMore. 

I'd love to talk more and discuss ideas of growing and promoting TalentMore. I would love to join the TalentMore team and I hope to hear from you soon. 

Ngā mihi, 

Hamish Carter

Cover letter header

Your cover letter header contains your necessary contact information, including your phone number, email address, and professional links to websites or platforms where employers can learn more about you. As a digital marketing professional, it’s a great idea to include links to portfolios or online profiles that showcase your previous work and highlight your expertise in the digital marketing field. Including links to your portfolios or work allows potential employers to easily access and evaluate your past projects, campaigns, or designs. It provides them with tangible evidence of your skills and accomplishments, reinforcing your qualifications for the position. Additionally, it demonstrates your digital proficiency and familiarity with online platforms, which is highly relevant in the digital marketing industry.

Make sure the links you include are active and lead directly to your relevant work samples. They should be organised and presented in a professional and visually appealing manner. Including a brief description or context for each portfolio piece can also help employers understand the impact of your work and further engage with your application. 

Ultimately, the goal of including portfolio links in your header is to showcase your professional accomplishments and engage potential employers in your work. By providing easy access to your previous projects, you enhance your chances of capturing their interest and standing out amongst other applicants.

Cover letter greeting

Your cover letter greeting should be appropriate and brief: a good greeting sets a positive tone for the rest of your cover leyter and shows that you take the application seriously. It's always a good idea to review the job description of the role, and to research the company and find out the name of the hiring manager or recruiter if possible. Addressing hiring managers by their name shows that you've put in the effort to personalise the cover letter — go you! Try to avoid using an overly casual or inappropriate greeting, as this can create a negative impression and harm your chances of getting a response from the employer. If you get stuck, check out our cvapp.nz website for more career resources and tools to help you out on your professional journey. 

Cover letter introduction

As a digital marketing professional, it's important to start with a captivating opening that grabs the attention of potential employers. By crafting a compelling introduction, you can set the stage for the rest of your cover letter, making employers eager to continue reading and learn more about your unique strengths and experiences in the digital marketing world. To make your introduction engaging and effective, consider incorporating a captivating or motivating fact that is relevant to your career. This approach not only captures the employer's interest but also showcases your knowledge and dedication to the digital marketing world. For example, you could mention a recent statistic or trend that highlights the growing importance of digital marketing in today's business landscape. This creative approach will also help you segue into your body paragraphs, the most important part of the cover letter. 

Adaptable introduction example

Kia ora Mr. Samuels, 

I believe that digital marketing is about discovering, expressing and promoting talent to the best of our abilities. It is about using the power of creativity to direct and inspire movements and ideas. After eight years as a creative director and digital marketing assistant, I am looking to scale my career with a leading New Zealand creative agency. Upon reading the job listing posted by TalentMore, I grew excited. Digital marketing is more than just a job to me. In all honesty, digital marketing is my deepest passion. Thank you for taking the time to review my application. 

Cover letter body paragraphs

Your cover letter body paragraphs highlight any important career achievements, skills and experiences that can emphasise why you’re the candidate they’re looking for! While your introduction outlined your professional background, your body paragraph section is where you’ll expand upon these details and add substance to your professional story. Try to include language from the job description, and ensure that your body paragraphs demonstrate how you can add professional value to the prospective digital marketing team you’re hoping to join. 

By showcasing your knowledge and passion for digital marketing, you can demonstrate to employers that you are up-to-date and dedicated to staying ahead. Trust us, they’re gonna love that. It’s also important to address the reasons why you are applying for the role. Explaining your reasons for applying allows the hiring manager to gauge your genuine interest in the role. It shows that you have taken the time to understand the position and the company, and have identified specific aspects that resonate with you. Furthermore, expanding on your motivations not only provides valuable insights for the hiring manager, but it also helps differentiate you from other applicants. By taking the time to articulate your motivations thoroughly, you can increase your chances of making a strong impression and standing out as a qualified candidate for the role. 

Adaptable middle part example

After eight years in the digital marketing industry and graduating from Victoria University of Wellington with a Bachelor of Commerce (BCom) specialising in marketing, I have developed a deeper love and respect for the digital marketing world. I am skilled in SEO, social media engagement, social media algorithms, international marketing strategies and affiliate management. 

I have extensive work experience with digital marketing agencies. During my time with TrueYou New Zealand, I grew company sales by over 700% and introduced TrueYou to the Australian and Japanese market. Today, TrueYou is one of the most successful digital marketing agencies on the New Zealand market. I would love to bring my unique experiences, insights and skill sets to TalentMore.

Cover letter conclusion

To close your digital marketing cover letter, it's important to leave a memorable impression. To achieve this, consider highlighting a few key points that you addressed in your cover letter. First, recap the main reasons why you are excited about the role and how your skills and experience align with what the company is seeking. Next, express your enthusiasm for the opportunity to contribute to the company’s success. Emphasise that you are genuinely motivated to make a meaningful impact through your digital marketing expertise. By conveying your passion and dedication, you show the hiring manager that you are committed to achieving outstanding results and driving growth. Finally, express gratitude for the reader's time and consideration. By conveying your appreciation and enthusiasm, you leave a positive and memorable impression at the end of your cover letter. Leave the reader with a sense of your enthusiasm, qualifications, and gratitude, ensuring that they will remember you as a strong candidate for the digital marketing role.

Lastly, to conclude your letter, it's important to select a suitable closing that reflects your tone and intention. Options like "best wishes," "ngā mihi," "yours sincerely," or "kind regards" work best. Picking the right closing statement can leave a positive impression and enhance the likelihood of employers getting back to you. Well done, you! You’ve just created your digital marketing cover letter. 

Adaptable conclusion example

I'd love to talk more and discuss ideas of growing and promoting TalentMore. I would love to join the TalentMore team and I hope to hear from you soon. 

Ngā mihi, 

Hamish Carter

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